[00:00] Kevin: Guys we have a really-really special guest with us today, a good-good friend of mine. Oliver Graf from big block realty, his company last year was the fastest growing real estate company in America and that is really-really and impressive very exciting, Oliver does a lot with branding, with marketing, a lot of the stuff that we see, big block is very successful company and is kind of run by Oliver and he’s just always got really great ideas, we’re talking a lot about different concepts, lead generation, business in general and today what we’re going to talk about is one of Oliver’s specialties which is branding and how to use branding to grow and to generate business and to really become an expert in your area. So Oliver man, thank you so much for joining us today, Thanks man.
Oliver: Yes I’m excited to be here guys, I’m very happy to be here.
Kevin: So let’s jump in. So tell us a little bit about what your thoughts are philosophically on branding and what we can be doing as agents to get ourselves out there with whatever it is that we’re focusing on, you mentioned an Avatar, tell us a little bit about that and just kind of let’s just jump right in man.
Oliver: Okay, cool so in terms of branding today I think that a lot of the days of these big brand name brokerages having massive value, I think those days are gone, I think there’s a few brands out there that still have real value but I think ultimately in today’s market agents should be really building a personal brand and really trying to show casing their own set of skills whether that’s under a bridge or under their own brand but I think that in order to really be successful today, especially on the internet, you really got to look at what you’re doing as building a personal brand and in order to really build a successful personal brand, I think your goal should be obviously number one being authentic but really focusing on getting yourself everywhere and trying to be everywhere concept. So I don’t know where exactly you want to start we can jump right in.
Kevin: yeah, so let when you say be everywhere, like what do you mean by that and how can you be everywhere? I mean with limited resources and there’s so many options too. So we have limited resources and a zillion options, so how do we narrow it down because I know you’re really-really good at that.
Oliver: So Okay. So the best way I’d say, to start is really-really our customer avatar, so for those of you that don’t know what a customer avatar is, it’s really getting clear on who your ideal
[03:00] customer is and who you want to be serving. So we’re very clear at big block the type of agent that’s a good fit for us and we’re also very clear on who is not a good fit for us and so while building our customer avatar we’ve been able to really kind of hone in on who our ideal customer is and by doing that, we’re able to build our brand around the things that that person is looking for and so by keeping that message all the way through from your marketing to the way your office looks, to the things that you’re saying, through the way that you’re dressing, the way you present yourself, all your marketing, your advertising, your sales copy, all of those things, you want to be speaking directly to Avatar, so there’s a real connection.
Kevin: So like what’s a good way to determine who your avatar is? Like that’s a problem a lot of people like where do I start and guys if you are on this call Feel free to shoot out messages Oliver is really at answering questions and stuff, we’ve done this before, so guys feel free to jump in.
But one of the challenges that I’ve had as an agent is like… and I agree with you, it’s important to like narrow down who you want to be focusing on so that way you have….
Number one you’re creating a niche right and you’re not spread out, you’re kind of focused in on who you think is that is going to be the best fit and also you’re not spending money and time doing things that aren’t going to give you the best return but the problem that I’ve always had is like how do I pick?
Oliver: So that’s a very important question and the best way I ever heard it explained was a guy by the name a Seth Godin who personally, I don’t know if you guys know Seth Godin is but his ran a ton of marketing goods, he’s one of the best marketers ever, if you Google the word Seth he’s the number one result that comes up, so that’s pretty good claim to fame. Well the way he explains it is if you can go out and pick your perfect customer, who would that Person be? Right and then you really want to start dissecting that even deeper. So for example for us, for big blocks where we do our best for the people who are hearing five to fifteen deals a year or more independent style, more entrepreneurial. So for Agent for example, let’s say you want to be a luxury agent right, so nailing down exactly what that means in your market, like what are the themes that the luxury buyer in San Francisco or in your local market, what are the things they’re doing? Where are they hanging out? What are they buying? What sort of things are really interested in? And then by can of picking those
[06:00] pieces and try to put in them into your customer Avatar, you’re going to really start to understand this person and you’re going to understanding the way that this person thinks and then by really understanding that then you can put your brand, your message, your content all things that you’re putting out, you can go put them in the places where your ideal customer exists and then why connecting the right words to the right people in the right way, you’re going to…
that’s where the magic happens in branding.
Kevin: So if I want to focus on that’s a luxury agent or it could be I want to focus on first time buyers, I want to focus on…. [crosstalk]
Oliver: short sales or probates or whatever.
Kevin: Or particular neighbourhood, so for me because I’ve never come up with my own idea like on my own, I’ve stolen everyone else’s, so the first thing I would do like when you’re talking about this is I would see what the other top agents are doing in that area, tell me if you agree, if you think this would be a good first step? That’s just of what I’m thinking, is go and see what the top agents are doing in that area that are the most successful in luxury market or in the first time buyer or in that farm, then I would just look at what they’re doing and see how I can do it better or… [crosstalk]
Oliver: Yeah. Okay. So that’s definitely part of it, I would say not only that, but as you continue to understand your customer more and the ideal person you’re looking for, now you’re able to be in those places right, if you know that you’re a luxury agent, you’re probably going to the country club, you’re going to the business the high end networking events, you’re probably rejecting smaller deals right.
Like if you want a real luxury agent, you can take a two hundred seventy five thousand dollar condo in some random neighbourhood or for example, if you’re doing a first time home buyer stuff right, there’s there are certain nationalist there first time home buyers are taking or certain things that their thinking and so by building your brand around that particular thing now you’re able to create content that is ideal for the first time home buyer to consume and so now your brand becomes more valuable, you become more expert.
So for example if you are, let’s say to stick with that first time homebuyer theme, you’ve really identified that’s your ideal customer and you want to build your brand around really helping first time home buyers or military veterans or whatever it is that you want to be involved and I think just to take a step backwards is even more important is it’s got to be something you’re really passionate about right something that gets you excited, because when you’re excited and you’re going to go deeper and that’s where the unquantifiable magic starts happening. Just to take a step back to the first time homebuyer thing, if you’ve identified that
[09:00] and you’ve drawn out the avatar you understand the things that they like, things that they’re looking for, the types of information that they’re consuming, now you can start to build content with your brand around the things that they’re looking for. So they’re probably looking for things like how do I qualify for a loan? How do I…
What is an appraisal? What are the contingency? When do I put my [inaudible] money deposit in and so back to being everywhere, now you’re creating content around your brand Avatar and you’re becoming the authority in your space, you’re becoming the expert and that’s when you start to get traffic and that’s when you start inbound meetings where people are calling you.
Kevin: That’s what it’s all about right? I mean we’re doing all these things because we want customers, we want people to reach out to us and what you’re talking about is like more…
Because one of the things that we do at marker is like we’re big on lead generation and like basically think that expending dollars to get people to come but what you’re talking about is more putting in the time and taking the steps to create an attraction, that’s how I see what you’re doing. [inaudible- background noise] bring people to you without having to spend that direct dollar for that like registration lead.
Oliver: Yeah, to your point, most of the stuff they we’re doing now that’s successful is organic traffic right, like people are just calling us because of the content we’re putting out because of the way our messages are written and it’s just resonating with people the right away because we really understand who our ideal customer is and we’re able to connect our message with what they’re thinking and it doesn’t matter if that doesn’t work for everybody because we’re Okay with that, because I’m not looking to get one hundred percent of the market, I think that’s what most people need to understand is you don’t want to build a brand that’s built for everybody right.
You want to build a brand is just perfect for your tribe, your group, your niche whatever it is and that’s when you start to see the real organic growth because as you start to put out content around the types of things that this person is looking for, what they’re thinking right, so it’s kind of hard tie back to marker, if you’re doing a lot of lead gen, you really want to understand the process and the things that their thinking as they go through the steps first filling out the website for to actually going under contract to actually fulfilling out a purchase and all those steps that are in between and that’s where you’re add massive value to those people and by adding that value that’s when they become lifelong customers.
Kevin: So let’s go into the steps that are needed to get started in like the branding sequence that we’re you’re talking about that, you guys have done so well, you guys have mastered. So let’s just pick like let’s say a farm, like when you’re talking about content,
[12:00] What do you mean by content? What can we be doing? Just take it to step by step. I mean I’ve never done this before. And I want to start branding in a farm, I want to start branding in a….
Oliver: Okay, I love it, let’s talk about farming because I think there’s the traditional way of farming which is basically like send out a ton of newsletters and a ton of mail pieces and be consistent and over time you’re going to win the game right, that’s the traditional farming model. I would present or challenge that not only do you want to do that in farming is the name of the game for you, I would challenge this you want to own a farm online as well right, you want to own the digital farm and the physical farm.
So the physical farm is the traditional way, we don’t need to about that, that’s a mail pieces keeping top of mind things like that and so Gary Vee says and he’s one of the marketers around right, now he says if you’re not putting out relevant content in relevant places for your ideal customer then you don’t exist. [crosstalk]
Kevin: So what are relevant places for a farm?.
Oliver: Great question, so let’s use the farming model right, let’s say am brand new…
Give me a neighbourhood in San Francisco?
Kevin: Pacific height.
Oliver: I’m brand new in San Francisco and I identify Pacific Heights, I want to be the go to guy there, what I would start doing is creating content around are what makes Pacific Heights special. Is there any cool monuments, is there any cool restaurants or is there any anything that’s really famous right, so start there, if there’s not we’ll keep going on and you want look at it like an ascending scale right, you’re going to continue to go deeper and deeper and deeper, so that people are interested in Pacific Heights which in this scenario would be your ideal customer, so that you’re going to start popping up everywhere they would start searching. So for example, you can do neighbourhood tours, you could do video and I’ll give you a quick hack; there’s a software called “answer the public,” and at answerthepublic.com, you can pretty much type in any question into the box and it’s going to spit out a list of like hundred other questions, that are similar.
So I would suggest doing that around your neighborhood and find the questions that people are already asking and then I will start putting our content to answer all of those questions, I would start with video because video is generally the easiest and video is really easy to
[15:00] repurpose. So you can take your video and turn it into a blog post, you turn it into a podcast, I mean there are so many different things that you can leverage that one video for there’s also housing, market updates, you can do lifestyle videos in the area, so any Like really…
I would yell of the top five best restaurants in the area and just do a quick profile and so now as people are starting to search pacific heights homes for sale or similar kinds real estate or any of those types of terms online, they’re going to start seeing your content pop everywhere right. Now is they’re seeing you pop everywhere and you’re answering the questions that they have before they’ve even asked the questions. Now all of a sudden, you’re the expert, you’re the go to person in that market.
Kevin: And what you’re really talking about is media. Like about video, you’re talking about and you’re talking about putting out media content and you’re talking about becoming an authority in that space and people look to us like “Okay, well yeah….” [crosstalk]
Speaker 3: you’re essentially building your brand as the Pacific Heights expert right. So if you’re interviewing all the business owners, you’re interviewing…
I don’t know if there’s any like city councilman or members in that area. You just want to start putting out relevant content that people are interested in searching our neighbourhood are going to want to know right. So if there is let’s say condo complexes that have more than twenty five units right, you might want to do a walk through on the condo complex, you might want to do the biggest neighbourhood. You might want to do the most expensive sale ever and then as you start to build this library of catalogue or this catalogue of media. Now you can put it on the blog, you put it on youtube, you can put all these different places and I’d be happy to send out a list of all the places you can put it.
Now you start to own your farm online along with the mailings that you’re doing and that’s when you really are able to become expert and kind of take your brand to the next level.
Kevin: then it goes back to what we talked about earlier which is be everywhere all the time. So that when you’ve got the exposure where you’re online, where you’re on the mailers, now it kind of starts to make sense to maybe even do little things like being on the grocery cart, like at the local…. [crosstalk]
Oliver: Yeah, if you start to own a neighbourhood, I’m not necessarily opposed to that.
Kevin: But doing that so would you agree because I feel this way, like that doing that stuff by itself is not going to work, you need be like a multiplier, it needs to be all these other things.
Oliver: Things like a bus benches and grocery carts, like those are going to get you zero leads
[18:00] but they are good for brand awareness. So if you’re trying to be the neighbourhood person then I wouldn’t to start with the grocery carts and the bus benches, I would definitely mail pieces and the digital stuff first but as you’re doing that, then you add those other things and now all of a sudden these people are like “wow, like I see your face at the grocery store, Iyou’re your face on a blog post that I’m reading, I see or face when I drive down the street on a bus bench and I’m seeing you in you in the neighbourhood and I’m seeing your signs, I’m seeing your mailers, it’s like all of a sudden you’re the very clear choice for anybody thinking about buying or selling homes.
Kevin: And then it becomes the attraction piece, now you’re attracting people to come and approach you and you’re not necessarily going out to take those steps, you’ve already taken the steps in terms of providing a content and being out there and now people come to you and really that’s where it comes becomes really powerful.
Oliver: Yeah. I’ll give you an example, I mean there are videos of me and Sam My business partner shot from 2011 and I still get phone calls are on them. That just shows you, like it’s a little bit work up front. But trust me, it’s worth it because once you put those videos in the right places and you optimise them and they’re able to get found easily, I mean it’s very steady, forget if.
You do it one time and then you just do it and then you just repeat right and pretty soon, you’ll have twenty, thirty, fifty, one hundred videos all lying around this one neighbourhood and the compound effect is just crazy.
Kevin: So one thing you mentioning earlier which is a really cool website and I’d like to just kind of go a little deeper on it which is answerthepublic.com. So the cool thing about answerthepublic.com is if you’re thinking about like I’m doing a block post in a neighbourhood, what the public.com does is that you can go on and you can look into a particular area and it’ll show you the Google searches that people have done in that area and the questions that they’ve asked.
So like the top question in the last week in Pacific Heights is where is the best restaurant in the Pacific Height? Well now you know there’s a demand in that pacific height for best restaurants. Well, now I’ll just do a blog post on the best restaurant.
Kevin: Exactly and I mean I’ll be willing to bet. I don’t know but I’d be willing to bet there’s not a single video on that on the internet already, so you could really be the one person that would show up under that search and it’s probably not a ton on a search volume but it’s a local competition, it’s easy to win and once you win it, you’re there.
Kevin: Right, answerthepublic.com. So what are some other ways to get yourself out there and really start building a niche and getting yourself in front of the audience that is most relevant in terms of social media,
[21:00] Facebook. What are some of the top agents that you work with to promote themselves on Facebook and become a brand expert or successful agent within their own area?
Oliver: So like for us we’re very big on the Internet. Like my background’s in the interim marketing and I think the reason they were growing so fast is on the Internet. And so to me is really focusing on building your brand online and the best way to do that is by putting out a really good content and the content can be anything.
It all comes back to your avatar like what is that person looking for when they’re searching online and really getting clear on that and then just putting out content that’s easy for them to far and the answers are questions and as you answer their questions as they’re going through the buying process, you start to establish trust and credibility and the coolest thing ever is when your phone calls from people and they’re like hey man I feel like I know, I know I’ve never talked to you before but I have watched ten of your videos and I really appreciate the content that you are putting out there and I really appreciate you answering my questions before I ever even talk to his people or they want to work with me, they know me, they like me, they trust me and I haven’t had to do anything except that initial work upfront to create that content.
Kevin: So what would you say like if you had to put a timeframe in terms of like how much content or how much time do you think it takes before you start to see results?
Oliver: So, I’m going to answer that one of two ways, so one is definitely the long route right, it’s like in most scenarios you’re not going to hook a video and get leads the next day right but as you start to build this library of content, it’s just the multiplier effect is crazy and in in ninety days, if you’re putting out…
I don’t know maybe easy for people right, if you put out three videos a week and there’s tons of ways to do that, you can pocket produce them on your i Phone, it doesn’t have to be anything crazy or expensive. But if you do that and you take a long road because let’s be clear building a brand is not an overnight thing right, building a brand takes time, you’ve really got to when people over one at a time and so that’s why the Internet is crazy leverage. And the number to know is if you pick the right topic and hit something that’s hot and it doesn’t have competition, you like… we did that once, I did that for a buddy of mine that’s insurance
[24:00] I helped him shoot a video and kind of showed him the strategy and he left our office and forty five minutes later, he called me and he’s like are you pulling my legs, I’m like what you mean I’m I pulling your leg? His like dude, I just got a phone call from someone who’s looking to buy insurance and they said they just watched the video that we just put up forty five minutes ago.
Yeah and so into crazy, you it can happen that quickly, I don’t want to put it out there that’s the norm because it’s really not but if you put the right piece of content in on really a hot button issue, like I mean you can literally make the phone ring right away.
Kevin: Okay. So you got a couple good questions here. From Billy first and then we’ll go to your question after Brant. Thanks for that, these are two really good questions. So first Bill; how do you get people to find your content?
Speaker 3: Okay, so the way that you get it found mainly is by optimizing your content and so what I mean by that is the best way to that is the Google keywords planner tool, there’s also a more advanced form called S.C.M. rush and that’s something that you have to pay for but you’ll go in there Google keyword planner tool and answersthepublic.com and you see the traffic stats for all the different things and so what I would go through is; like for example I try how to short sale?
Kevin: Oliver are you able to show your screen? Do you mind? Under the video you can see the things, that share screen, the green button, you see that.
Oliver: Share scream. You can see that?
Kevin: Yeah. Perfect.
Oliver: Okay. So for example this is a really easy hack, you type in the search term or the concept, you find all the related search terms that people are looking for and then create video content around those. So for example, here I typed in how to short sale and there’s different things that come up like the foreclosure process, short sale versus foreclosure. How to do a short sale and so I mean once you play around in there, the amounts of content that you’ll find and the amount of ideas you’ll get is literally unlimited.
Kevin: Real quick I have a question. So let’s just back up with that, first where is this? What site are you talking about right now?
Oliver: This is Google key word planner. So just Google Google key word planner and you’ll find it, it’s part of the ad words, it’s free and you just go in there, you can type in any search term, so that’s if you want to do a neighbourhood thing. You would type in like Pacific Heights and you’d find all the things in Google that are being searched around Pacific Heights and then the same thing if you want to be
[27:00] niche specific, like I did here with short sales, you’d find everything that’s related to short sales and you’d be able to find content ideas. Everyone on this call should write that down, so everyone on this call should write down key Google Keyword planner, also answerthepublic.com because what this allows us to do is we don’t have to think about ideas, we don’t have to think about what should I write about? What should I talk about today, what should I do?
Because all you need to do is go in here and type it in and it’s going to show you the best topics because it’s going to show you what people are interested in, therefore now you’ve got it relevant topic to discuss which is… [crosstalk]
Oliver: Yes like if you can see on the slides here, not only that but right next to the keywords, it tells you the average number of monthly searches and it also tells you the competition, so if I was just starting out I would find stuff with higher searches and lower to competition and just insert myself right in there and just start banging out the videos.
Kevin: That’s awesome. All right, so there’s a couple of other questions here. Okay, so how do you get people to find your content?
Oliver: Okay, so it starts with the concept and the keywords that you find here right, so let’s say we’re doing the foreclosure process right. So now I’m going to type in foreclosure process back into the keyword planner and it’s going to give me everything that’s related to foreclosure process, so now when you’re uploading your videos to you tube, there’s three things you want to focus on; number one you’re putting a description, number two is the title and number three is the tags.
Those are the three things that help you get found on You Tube. So as you’re uploading, you want to think about this keyword thing right, the keyword thing is really important, so you take your how to short sale or your foreclosure process as your main thing, you start the title with that and you have a short note or whatever. Like foreclosure process, everything you need to know explained by Oliver or Kevin and then in the description, you want to be really happy with those the foreclosure process relates keywords. So back to the Google keyword planner, you start with a foreclosure process and then you just kind of a write a description and you really want to mass out the description and it will let you write I think nine hundred words. I would try to max it out with nine hundred words and I would use as many related words in that descriptions as possible because now Google’s thinking “Okay, Not only is this guy talking about the foreclosure process but he’s talking about everything related to the foreclosure process.” So this is video is more valuable in
[30:00] Google eyes then a video that just has like one sentence description which is like ninety five percent of it the videos on You Tube. Then at down at the bottom under that you have all these tags and the same thing with the tags. So if you’re doing foreclosure process, you will do everything related in the tags that’s related to that so that Google can have a seat and pull those other searches and point them towards your video. So foreclosures process, what is the foreclosure process, how does the foreclosure process work, what are the notices I received for foreclosures and all of those types of things.
Kevin: Guys so we can apply this to anything really, if you’re focusing on particular neighbourhood, the words would be based on that neighbourhood, the keywords would be the neighbourhood, it could be the street, the schools or whatever.
Oliver: So Pacific Heights homes for sale, pacific Heights real estate, Pacific Heights realty for sale, Pacific Heights realtor, Pacific Heights neighbourhood tour, Pacific Heights info. Those are the kinds of things that you’d want to add in there and you want to add as many as you can without going outside of the box of what’s really related to the video right. Like what I see a lot of people doing with making mistakes is they just try to stuff it with tons of keywords that are really related to what the video talking about.
Kevin: Got it. And then, so we have a couple more. So how long should the videos be? We are almost out of time. So we can just try to go kind of fast.
Oliver: As far as video length, I don’t think there’s one way to answer that, I think it depends on the type of video that you’re shooting. For example, I’ve heard of videos that are like street tours that are like thirty seconds long and it’s literally just us driving down the street, talking about a street in San Diego, it’s a famous street [inaudible], we’re just driving down and filming and talking about the street and pointing to the different things and it’s like thirty seconds long and then we’ve done all the way to thirty minute video where we’re doing like in-depth interviews with people on a really specific topic. Like for example, back to short sales, if I wanted to interviews an attorney on everything someone would need to know our life after short sales, that’s probably a lot longer a video versus like a neighbourhood tour or a testimonial or it’s just a quick bit of information. There’s really no right or wrong answer, I think it really comes down to you individually and the type of content that you want to create and the type of content that you’re comfortable creating. Like, well another thing that I see a lot of people kind of mess up on is just over complicating it, like you don’t have to be Steven Spielberg, you just go out there and just get
[33:00] started and make a couple and just see how it goes and get them on YouTube and get them optimised and start going down the road and don’t think about the length of video. You really just want to get value and not have fluff. So if you can give value in thirty seconds or three minutes or five minutes, then that’s total fine, just don’t make a video longer for the sake of making it long.
Kevin: And in terms of what you’re talking like authenticity is basically like not having that short little video that you’re doing on your phone, as a matter of fact Facebook tends to promote those higher on the organic results because they’re looking for authentic video, they’re looking for daily stuff. So if you’re doing stuff on your phone, it’s totally OK and most tend to end up getting better traffic especially on Facebook because they’re looking for authenticity.
Oliver: And just a get back on that point, think about it like this, like that’s reality T.V, that’s as real as it gets right and the hottest thing on T.V. right now is reality T.V. So you’re just making a reality T.V. about your life, about the neighbourhood that you work in and about things that are going and just be real and just talk about it and be passionate about the topic and you video will turn out great..
Kevin: Cool man, and then one more question here and then if anyone else has any other questions feel free to jump in and we’ll wrap it up. So Billy asked are you posting it on You Tube? Yes.
On any other sites? Facebook. Are there other sites you are posting them on?
Oliver: Yeah, so back to be everywhere concept and I’m going to be talking about this in our closing table mastermind about how to turn one video into ten plus pieces of content but the answers is you want to get content out to as many people as and in so many places as possible. So for example, yes obviously we put it on you tube, we put the same video on Facebook, the same vimeo and a couple other video sites that are not as famous and well known as You Tube. We also will take the audio out and will turn it into a sound bite and they will get a video transcribed and we’ll turn that into a blog post. So all of sudden you have this one video you’ve shot that are now leveraging to just become more and more content and this is all stuff that can be outsourced, you don’t have to individually do that.
Kevin: You can outsource it on Fiverr, upwork
Oliver: Yeah. Fiverr, one-two-three-employees, workable, upwork, all those types of places you can find people that are really skilled at blogging and that kind of stuff. Same thing with video editing, like if you want to do a little bit of video editing but not spend a lot of money you can find people on upwork that for a couple or twenty bucks will chop your video up, add transitions, if that’s what you want.
[36:00] Kevin: Okay. And then see one last question. Greg had a question. What is the…
So you mentioned properly monetizing the videos you put up, what’s the right process on that real quick. I know it’s kind of a long answer probably.
Oliver: I will make that as simple as possible, the goal in all of my content, like my call to action is call or text me. Like that’s on most of our stuff, the call to action and then we monetize it with all the automated systems that are on the backend like sharing the stuff that you’re already doing, we use Infusionsoft, we follow up all call to action, Many chats, so depending on where you’re putting the content, the way you monetize it is a little bit different right. So for example on Facebook you can take your video and add it after you’ve shot and posted it on your personal profile, you can post that again as an ad and you can target people that are likely to live in Pacific Heights.
And then put your face with your video in front of them with a call to action like hey if you’re interested in this neighbourhood right yes on the comment and use a service like many chat to automate [inaudible]
Kevin: Yeah that’s another four hour conversation right there.
Oliver: We can do another session on that.
Kevin: Yeah, definitely and this call is just such really high level call. I know there’s a lot of really like detailed stuff but this was so good and it really really-really appreciate the information that you shared with us today. Like I think if someone took just a small amount of what you talked about, like just with the answerthepublic.com
Like one of my big takeaways is like using the Google keyword planner to come up with ideas. Like one of the challenges I have is coming up with ideas of things to talk about and post and stuff like that. So that is like, that’s huge right there. So if you’re thinking about creating a blog or doing anything, any kind of video, just go on to that site and look at what other people are interested in and now you’ve got your content, now you’ve got your ideas.
Kevin: Well that’s really powerful and man, it’s always a great pleasure talking with you
Kevin: I’m looking forward to seeing you next week in San Francisco.
Oliver: Absolutely and I got four more strategies to share on this at the closing table. So we’ll reveal those next week.
Kevin: Sounds awesome. Well. hey thank you so much Oliver. Thank you guys for joining